In today’s highly competitive market, there are a few ways that can help businesses stay ahead of everyone else and establish a name in the industry. These include branding, effective marketing, promotions and a strong online presence. Since around 81 percent of the consumers research a company’s website online before making a purchase, you have to make an impression as a business owner from the beginning in the digital world. This is where SEO or Search Engine Optimization comes in. It is actually critical to the success of your business and you do, or in fact, most businesses, need to look into it.

If you have wondered or are thinking about whether you really need SEO (or not) for your website, the question has quite a simple answer. Yes, you do. As a business owner, it’s important that you try and keep a small budget aside for it to give your web page the boost it requires to get your business off the ground. Otherwise, if you choose to skip out on it, you might face challenges in breaking even or surviving in the industry for a long time.

These are just some of the reasons why SEO is so crucial and how it can make a difference for your business.

Increases Visibility of Website

SEO is an effective way to make a website more visible and rank at the top of the search results. When you are searching for something on the internet, there are about thousands of results which appear on Google or any other search engine. Most of the times, the audience usually goes for the links which are listed on the first page. With Search Engine Optimization, you can have your website among those as well. Other than that, it can also help give your business an edge over competitors by driving traffic, engagement and thorough website assessment.

Organic searches are essential to the overall performance of any business and once your website is optimized, it becomes a lot easier to attract attention and convert leads too.

Helps Build Trust and Reputation

When your website is backed by a Search Engine like Google, more people will find it easy to place their trust in the business. This way, you can slowly and gradually build a name and reputation in the market with SEO by incorporating useful backlinks and improving the user experience. Essentially, during the optimization, you will be given guidelines for the web page and have it assessed for content, easy navigation and elements of design such as brand logo images, videos in the background and responsiveness. This is particularly important for branding professionals like financial, legal, and doctors who depend on their reputation to get their business going. If you don’t have a brand image then refer to any graphic designer or logo maker tool for branding. This can help you get an idea of where you stand with your business and how you can make it better to attract customers.

Engages Authentic and Quality Traffic

Basically, SEO helps filter out spams and visitors that may not necessarily result in higher conversions. So instead of engaging consumers through outbound marketing methods such as ads, videos or pop-ups, optimization allows your website to focus on what customers want. Take this for example. A customer is research for tips to create an impressive logo for their business in the finance industry. With SEO, you can advertise your services like within an information page or a source of research such as FAQs, blogs or tutorials rather than opting for disruptive advertisements.

This way you can actually engage consumers that are authentic and likely to make a purchase or avail a service. It can be very useful for in-bound marketing and spreading the word about your business strategically.

Comparatively Inexpensive

With SEO, you do not have to keep spending a lot of money for ads and only the investment in the beginning can pay off. Your website ranking will generate traffic for a long time and all you have to do is put out quality content and update the page as per requirement. It has also been observed that SEO might be more useful than PPC ads which have a conversion rate of 71.33 percent in searches. While people do go for such advertisements, they are also likely to put more trust in organic search results which is why SEO can at times be more effective for businesses.

To Sum Up

Now, these are a few reasons why SEO is important for the growth of your business and can help you establish a name in the market. Without SEO, it’s going to be hard for you to compete in a cutthroat environment. Businesses are spending more and more money nowadays to stay ahead of the competition, and this means larger SEO budgets. In order to maintain visibility and attract traffic to your site, SEO should always be a vital component of your long and short term goals.

Jackie Ross

For the love of the word, Jackie has started writing since high school. Now she has made a career out of it with freelance writing and ghost writing for her clients. She can write on any subject under the moon, and branding is one of her favorites. Loves chocolates and pet dog to distraction


Zahid Aramai, Malaysia Freelance Website Designer

Zahid Aramai do help more than 500+ business owner's WordPress Website and currently he's doing an experiment with React Framework for headless WordPress. He rentlessly develop, design and manage client's website as well as fixing WordPress bugs. His #1 goal will always be to meet clients needs and business objective.