Whether you are running a small business or planning to start one from scratch, owning your own website is the ultimate goal.
A website acts as an online home for your business, displaying all relevant information in one place. With a blog, you can also showcase your ideas and opinions as well as publish articles regularly.
A WordPress site gives you all these advantages without requiring any technical know-how on your part. Instead of requiring that you know how to code, it is easy for anyone who has even basic computer skills to set up a WordPress site using just a few mouse clicks.
In this article, we will explain what makes using a WordPress website so beneficial and why it should be your first choice when looking to build your online presence for your business or brand.
Need for a blog or a website?
If you are running a small business or plan to start one from scratch, owning your own website is the ultimate goal. A website acts as an online home for your business, displaying all relevant information in one place.
With a blog, you can also showcase your ideas and opinions as well as publish articles regularly. For a business to flourish, it requires a website.
Even if you’re running a real estate business, you need a website so that people can easily search for it like shop for sale in Bahria etc. The benefits of having a website are innumerable. If you are looking to start a business and are unsure as to why you should go for a website when setting up your online presence, here are a few:
- Easier to promote products and services online
- With a website, you can easily create online content to promote your products and services. This can be anything from product reviews, how to guides, and other content that caters to the needs of your target audience.
- Easier to contact potential customers
- With a website, you can easily create online content to engage your target audience. You can create blog posts, images, and videos to communicate with your customers and answer their queries and questions.
- Easier to track sales and revenue – WordPress websites allow you to easily track sales and revenue through online tools. With a website, you can track how many visitors you get to your website, the number of sales you make, and revenue made through your website.
Easy to set up WordPress site
There are many WordPress website builders and drag-and-drop solutions available in the market. However, if you want to learn the basics of WordPress, you do not have to rely on pre-built solutions. WordPress is so simple to use for beginners that it does not even require you to know the basics of programming.
It is a content-driven platform, where you can create your website using any combination of text, images, and videos. All you have to do is choose a content structure and theme that suits your business. This can be done by visiting your WordPress dashboard.
Once you are in the dashboard, you can access all the site’s content and settings including the theme settings and add-ons that you have chosen for your website.
Offers analytics and SEO benefits
One of the best benefits of using WordPress as your website platform is that it provides you with the ability to set up analytics and SEO features as well.
SEO plays an important role terms of marketing. One of the best benefits of using WordPress as your website platform is that it provides you with the ability to set up analytics and SEO features.
WordPress enables you to track visitors, pages viewed; time spent on your website, and set up an SEO solution. However, there are a lot of SEO consultants in the market but you should choose the one near your area like SEO Company in Manhattan.
Widely used and trusted platform
From the initial planning stages of your website all the way to its launch, WordPress is a tried and tested platform. You can find many WordPress hosting providers and WordPress-only hosting providers in the market.
Generally, there are two types of hosting solutions available – shared and dedicated. Shared hosting means that you are sharing resources among multiple users.
Depending on the amount of resources you are allowed to use, this may or may not be sufficient for running your website with sufficient speed.
Dedicated hosting means that you have dedicated resources such as CPU power, memory, and bandwidth to run your website.
Shared hosting providers generally offer dedicated hosting solutions at a lesser price but with lesser reliability.
Offers ability to add custom functionalities
One of the best aspects of WordPress is the ability to add custom functionalities to suit your business requirements.
For example, you can choose a specific theme that has built-in functionality to allow you to manage content, posts, pages, and users all in one place. Or, if you want to offer your customers an added value, you can choose a WordPress plugin that provides you with analytics and SEO tools.
WordPress allows you to choose a specific theme that has built-in functionality to allow you to manage content, posts, pages, and users all in one place. You can manage your content using any combination of text, images, and videos.
You can also manage pages and post using WordPress meta boxes, where you can add any amount of content.
Provides super fast loading speed
The speed at which content is loaded on your website is just as important as the design and functionality of your website.
A high-loading website is frustrating for both your customers and you, the business owner. When you use a WordPress site, you are ensured of a super fast loading speed.
WordPress is highly optimized and uses dynamic server scripting technology to ensure that content is loaded on the website. A high-loading website is frustrating for both your customers and you, the business owner.
When you use a WordPress site, you are ensured of a super fast loading speed. WordPress is highly optimized and uses dynamic server scripting technology to ensure that content is loaded on the website.
More reasons to use WordPress as your website platform
Easy to install – WordPress can be installed on any device as long as it has an internet connection. There are no special hardware requirements, and you can even install WordPress on a low-cost VPS server.
Flexible content options – WordPress enables you to create a website using any combination of text, images, and videos. Additionally, you can also use custom themes and plugins to add advanced functionalities to your website.
Affordable pricing – Most WordPress hosting companies offer a free plan as well as paid plans. However, you can choose the type of hosting plan that best suits your budget without having to compromise on the hosting solution you think is best.
Extensive community support – If you encounter any difficulties while using WordPress, you can always contact the WordPress community for help. The WordPress community is very supportive and helpful and is available 24/7.
What should you do next?
Now that you know about the benefits of WordPress for your business and why you should use it as your website platform, it is time to actually set up your WordPress site. There are many WordPress website builders and drag-and-drop solutions available in the market.
However, if you want to learn the basics of WordPress, you do not have to rely on pre-built solutions. WordPress is so simple to use for beginners that it does not even require you to know the basics of programming.
All you have to do is choose a content structure and theme that suits your business or brand. You can also choose a WordPress theme that is based on your business or product.
